Advertiser Terms

These terms supplement the Terms of Use and Advertising Policy. By submitting a campaign, you confirm that you are authorized to act for the named business and that all supplied information is accurate.

1. Product and pricing

Campaigns are prepaid in USD through Dodo Payments. Desktop left-rail and inline-feed impressions cost $10 CPM; optional top-of-feed impressions cost $15 CPM. Budgets range from $25 to $500 and run for 7–30 days. Displayed media prices exclude applicable checkout tax. Payment processing fees do not reduce purchased delivery. Clicks are reported but are not billed separately.

2. Review and changes

Alpha reviews creative and HTTPS destinations before checkout. Approval expires after seven days. Alpha may approve, reject, or request changes. After payment, creative, destination, targeting, and schedule are immutable; a change requires a new revision and review. Approval does not endorse the advertiser or guarantee legal compliance.

3. Delivery and measurement

A billable impression requires at least 50% visibility for one continuous second. Delivery is subject to targeting eligibility, safety, member frequency limits, available inventory, pacing, and Supporter ad removal. Estimates and forecasts are not guarantees. Alpha’s validated delivery ledger controls billing disputes absent clear error.

4. Pauses, cancellation, and refunds

Advertisers may pause, resume, or cancel where the dashboard permits. Alpha may pause or stop a campaign for reports, safety findings, policy breach, legal risk, fraud, or service integrity. After completion or cancellation, Alpha automatically requests a Dodo partial refund for the prepaid balance not consumed by valid impressions. Processor and banking times are outside Alpha’s control.

5. Your responsibilities

You are responsible for claims, rights, licenses, products, landing pages, required disclosures, and compliance in every targeted locale. You may not obtain viewer identities from Alpha, combine aggregate reports to re-identify people, or add third-party tracking that violates the Advertising Policy.

6. Results and liability

Alpha does not guarantee clicks, sales, conversions, reach, profitability, or uninterrupted delivery. To the extent permitted by law, Alpha’s aggregate liability for a campaign is limited to the amount paid for that campaign. Mandatory rights and liability that cannot legally be limited remain unaffected.

7. Contact

Billing or delivery disputes should be sent promptly to support@alpha-app.online with the campaign and payment reference. Policy and legal notices may be sent to legal@alpha-app.online.